Paul and Matthew Elgar sons to Alison and Frank Elgar were born in SO45 where they both grew up. Both attended local schools where Paul then went on to Totton College where he gained ‘A’ Levels in Graphic Design, Product Design and Art and Design.
Paul then went on to start his trade in Graphics at a local successful sign writing company that sepcialise in Nationwide Vehicle Livery, this began in the summer of 2004 where his role soon developed to working as Production Manager. During this time Paul met his Partner Lynsey who gave birth to their son Jack Matthew Elgar who is now two years old.
Matt started his career at Arcadia group when he was 16 years old working for Topman in Southampton. He then worked his way up to store manager and progressed to Burtons Menswear London where he was regional manager winning National Store of the Year.
What made you decide to set up on your own?
MATT: We started ‘Gecko Vehicle Graphics & Signage’ in November 2010 working from home where we built up a solid customer base and sufficent funds to back a premises which opened 3 months ago in Hollybank, Hythe.
What made you decide to go into business together as brothers?
PAUL: We always discussed starting our own business from an early age. We followed different careers gaining experience and expertise in various different areas which now combined have given us a great foundation to start a business. I can offer years of signmaking knowledge whilst Matt covers the business side including sales and finance etc. All in all we both share all responsibilties of running the day to day apects of the business.
MATT: Our first step was financing the business whilst building a business plan, we funded Gecko ourselves through savings and sold everything we owned even our cars. We purchased basic equipment and a small stock then marketed ourselves on social networking sites, door to door sales and cold calling.
PAUL: Our first customer was ‘Boathouse Hotel & Restaurant’ and SDS Electrical van livery. Boathouse was and still is one our favouite and most memorable jobs not only for sentimental reasons but because it was a great kickstart for Gecko. It was a great project that gave us an oppurtunity to showcase a variety of our skills from graphic design, to printed window graphics and various signage around the premises. We were also fighting with the elements applying graphics in the snow to meet deadlines!
What was the inspiration behind the name Gecko Graphics and who thought of it?
MATT: Whilst marketing our business we worked on a company name and image – where we thought of Gecko as soon as it was mentioned it stuck, we believe its memorable, catchy and still to this day is a good talking point with customers. We believe image is vital and first impressions count when meeting new and existing customers.
What do Gecko specialise in?
PAUL: We specialise in vehicle graphics for all types including vans, cars and boats etc. Signs for shops, business units, safety signs – all are bespoke to our customers requirements.
We also offer banners, printed clothing, site boards, window graphics, chapter 8 and graphic design. We pride ourselves in our work and we believe our passion for perfect design and quality workmanship shows through to our final product – at the end of the day our customers purchase whether it will be vans signs or shop sign is our portfolio which sells us to future customers.
Where do you see yourselves in 6 Months time?
MATT: Currently our customers consist of large vehicle fleets and body build graphics but in the next 6 months we would like to grow our reputation locally and work with local business.
What are your lomg term goals?
PAUL: Our long term plan is to diversify our business and build divisions for specific areas i.e one division for commercial signage another for trade supplies and so on. We would like to be well established and the number one stop for signage within SO45…
For more information on what Gecko Graphics can do for your business, visit their website on www.geckographics.co.uk or call Paul or Matt on 02380 841943
[box type=”info” color=”white” bg=”#0b4d04″ font=”arial” fontsize=”12″ border=”#ob4do4″]51 Hollybank Crescent
02380 841943 Mob: 07863 181015[/box]